We’ve lost count of how many times we’ve seen audiences tear up watching our videos.

But why does this matter? People make decisions based on emotion first—logic may follow, but the spark that drives action is feeling something.

Funders don’t give because of statistics alone; they give because they see themselves in the story, feel urgency, or connect with someone’s experience.

When people feel deeply—whether it’s empathy, hope, or heartbreak—they don’t just watch.

They act.